http://www.pompeiad.com Pompei A.D. LLC, C3: Commerce, Culture, and Community – creative services firm specializing in architecture, design, and experiential branding for retail, museums, spas, hotels, real estate development, and events. http://www.pompeiad.com/articles/4_109 World Retail Congress in Barcelona, Spain. Pompei A.D. participated in Future Stores, where we Ron presented an overview of the evolving cultural landscape and its implications in the world of retail. In this video that accompanied the live presentation, trend expert Kate Ancketill of GDR Creative Intelligence joins Ron to discuss 3 cultural shifts that are having significant impact on the relationships between brands and their customers. ]]> Pompei A.D. Ron Pompei,Retail,Conference,Speaking Event,Europe 2007-05-02 http://www.pompeiad.com/articles/4_109 http://www.pompeiad.com/articles/4_93
Brands exist within a broader cultural context, and their success is dependant on an engaged community of customers. The C3 approach starts with empathy for people, their values, and their aspirations. By gaining a deeper understanding of the community, and recognizing the broader cultural landscape of which the community is a part, brands can introduce new meaning and relevance to their offerings. This invigorated brand experience transforms customers from consumers into empowered co-authors.

This category contains our ongoing observations on how the C3 philosophy is evolving, interacting, transforming, and being informed by the world we live in. ]]> Pompei A.D. Co-authorship,Branding,Community 2007-02-13 http://www.pompeiad.com/articles/4_93 http://www.pompeiad.com/articles/4_131 Pompei A.D. 2007-02-13 http://www.pompeiad.com/articles/4_131 http://www.pompeiad.com/articles/4_133 Pompei A.D. Marketing,Branding,Advertising 2007-02-13 http://www.pompeiad.com/articles/4_133 http://www.pompeiad.com/articles/4_128
Apple, once again, serves as an exemplary study demonstrating how embracing this cultural transformation can be good for your business. It is well recognized that buying a Mac product, whether it’s an iPod or an iMac, signifies that you have joined the Apple community, you have become a “Mac Person.” The demographic variations within this community are vast, young and old, low-income to wealthy, all cultures and races, yet, “Mac people” feel that they share certain passions and aspirations. Their shared appreciation of creativity, refined aesthetics, self-expression, innovative utility, and discovery connects them in a meaningful way to a new group of people. Apple capitalizes on this sense of belonging throughout their brand experience. Their retail stores, with their theaters, genius bars, and free-to-use display machines, are eminent meeting spaces. Their software reinforces this attitude. Their hugely successful iTunes store encourages users to share reviews of songs and albums, create their own iMixes for purchase, and distribute their own audio and video Podcasts. A new Mac Person gains access to the broad Apple community, as well as the infinite niche communities that flourish within the Apple brand experience. ]]> Pompei A.D. Marketing,Branding,Community 2007-02-07 http://www.pompeiad.com/articles/4_128 http://www.pompeiad.com/articles/4_110
Pompei A.D. approaches this question from a fresh perspective, looking to understand how a given customer community perceives the world around them. Understanding this “community-centric” lens enables our clients to evaluate their choices and offerings based on a clear understanding of their customer. ]]> Pompei A.D. Marketing,Branding,Community 2007-01-30 http://www.pompeiad.com/articles/4_110