http://www.pompeiad.com Pompei A.D. LLC, C3: Commerce, Culture, and Community – creative services firm specializing in architecture, design, and experiential branding for retail, museums, spas, hotels, real estate development, and events. http://www.pompeiad.com/articles/6_365
Tanishq, a division of Titan Industries, is India’s largest and fastest growing jewelry brand. For its introduction to the United States, the Tanishq store concept, which was designed by Pompei A.D., was developed by studying the relationship between the customer and the jewelry, and the role that nature plays in binding them together. Jewelry is created by taking elements from nature and refining them. Human beings are similar in that we are products of nature but have spent our lives refining ourselves. The design of the store brings these two elements together in a ‘garden’ - an oasis where the customer is free to relax and explore, while her senses are enlivened and engaged by the depth of the experience.

Customers are initially drawn to the store by the recessed sculptural storefront. From a distance, views into the store are diffused by a Jaali - a delicate laser cut screen - which is a traditional Indian architectural element that’s ornamental pattern is constructed through the use of calligraphy and geometry. A large canopy extends overhead drawing people in to take a closer look at the jewelry display boxes suspended in the Jaali. From here, the customer is able to peek through the Jaali into the store, creating a sense of excitement and curiosity. ]]> Brittany_Myers Branding,India,Jewelry,Tanishq 2008-12-08 http://www.pompeiad.com/articles/6_365 http://www.pompeiad.com/articles/6_305 The Background
Pompei was commissioned by L'Oreal to design the L'Oreal Color Space, an interactive, showroom and retail space pop-up experience, designed to travel for several months to various locations around the United States allowing women the opportunity to explore, and be introduced to L'Oreal's existing products and new lines, with one-to-one assistance from L'Oreal's Brand Ambassadors. ]]> Pompei_A.D. Case Study,L'Oreal,Pop-up,Retail 2007-11-20 http://www.pompeiad.com/articles/6_305 http://www.pompeiad.com/articles/6_306
The Background
MTV: Music Television and Wal-Mart Stores Inc. engaged Pompei A.D. to conceptualize and design the pop-up retail experience, “Everyday Green,” a unique joint initiative designed to promote sustainability and demonstrate to consumers how to work environmentally-friendly products into their everyday lives. ]]> Pompei_A.D. Case Study,Global Warming,Green Design,MTV,New York City,Pop-up,Retail,Sustainability,Wal-Mart ,“Everyday Green” 2007-11-20 http://www.pompeiad.com/articles/6_306 http://www.pompeiad.com/articles/6_242
The Background
Pompei A.D. was commissioned by Coca-Cola to design a retail store that would function as exit retail, support for the attraction The New World of Coca-Cola in Atlanta, GA, as well as the flagship for the new global retail concept.

This project represented a unique collaborative effort between the creative team at Pompei A.D. coke teams, as the store was intended to present a new face on one of the most recognizable brands on the planet.
The client was interested in more than just a fresh look and feel for their stores, they understood that they needed to really know who their customers were, and realign themselves with that core community, from the products and services they offered to the graphic design, store fixturing and store design, as well as new interactive digital media. Coca-Cola wanted to redefine the experience of being a part of the Coca-Cola community. ]]> Pompei_A.D. Case Study 2007-06-13 http://www.pompeiad.com/articles/6_242 http://www.pompeiad.com/articles/6_222
The Background
Stolichnaya Russian Vodka wanted to create a total brand experience in the form of a month long, luxury entertainment venue. Pompei was commissioned by Stolichnaya (through Legacy Marketing Partners) to design the Stoli Hotel, an innovative pop-up experience, which will travel to various locations around the United States, opening its doors for one month in each major city it visits. ]]> Pompei_A.D. Branding,Case Study,Pop-up,Portfolio 2007-05-10 http://www.pompeiad.com/articles/6_222 http://www.pompeiad.com/articles/6_105
The Background
In 1992, Pompei A.D. was commissioned by Anthropologie to develop the initial concept for the brand’s environments and has subsequently designed 92 Anthropologie stores throughout the United States. These projects are the result of a longstanding, close collaboration between Pompei A.D., Anthropologie’s creative team and a nation-wide network of artist and artisan subcontractors for fixturing and finishes. ]]> Pompei_A.D. Case Study,Portfolio,Retail 2007-02-22 http://www.pompeiad.com/articles/6_105 http://www.pompeiad.com/articles/6_139
The Background
Pompei A.D.’s relationship with Urban Outfitters began 25 years ago. Since then, the firm has designed over 95 site-specific locations in North America and Europe. ]]> Pompei_A.D. Case Study,Retail 2007-02-22 http://www.pompeiad.com/articles/6_139 http://www.pompeiad.com/articles/6_136
The Background
Pompei A.D. was approached by Kiehl’s as part of their effort to redefine the Kiehl’s brand. Kiehl’s was looking to introduce the concept of ‘responsible luxury’ to their new stores and create a new brand vision utilizing contemporary spaces and materials. ]]> Pompei_A.D. Case Study,Europe,Portfolio,Retail 2007-02-19 http://www.pompeiad.com/articles/6_136 http://www.pompeiad.com/articles/6_147
The Background
This Urban Outfitters is located in the historic Roda Kvarn Theatre. The Roda Kvarn opened its doors for the first time in 1915 as an art nouveau style theater showing avant garde films. At that time going to the film was an extremely social event. The main theater hall consisted of several spacious lobbies on both street sides, and multiple levels that were used for pre- and post theater events. One of the rooms on the upper floor housed a tea room. The theater closed its doors and, underwent a drastic facelift in the seventies: the original light colored finishes were covered with red wall coverings and the exquisite ceiling frescos in the lobbies and main hall were also covered up. ]]> Pompei_A.D. Europe,Portfolio,Retail 2007-02-16 http://www.pompeiad.com/articles/6_147 http://www.pompeiad.com/articles/6_130 Pompei_A.D. Portfolio,Case Study 2007-02-13 http://www.pompeiad.com/articles/6_130 http://www.pompeiad.com/articles/6_149
The Background
In 2006, in an effort to overcome the inadequacies of the current health care system, HealthSpring commissioned Pompei A.D. to develop a new health care concept for their senior Medicare patients. HealthSpring’s goal was to develop an innovative model for care that would keep seniors healthier and happier by providing them with proactive, holistic, and patient-centered care. ]]> Pompei_A.D. Branding,Case Study,Ellen Depoorter,Health Care,Health Center,Portfolio 2007-02-01 http://www.pompeiad.com/articles/6_149 http://www.pompeiad.com/articles/6_145
The Background
In 2005 Pompei A.D. was commissioned by 66 Degrees North to design the trade show booth that would introduce their brand to the United States. Due to the great success of that trade show, 66 Degrees North asked Pompei A.D. to design a pop-up store that would introduce 66 Degrees North to the American public. ]]> Pompei_A.D. Pop-up,Portfolio,Retail,SoHo 2007-01-30 http://www.pompeiad.com/articles/6_145 http://www.pompeiad.com/articles/6_138 Global Branding Istanbul

The Background
After five years in department stores in the U.S. market, Turkish jeans maker Mavi was ready to take the next step, and create a live experience of their brand. Reflecting the growing maturity of the brand, Mavi was looking to open a flagship store in New York City to develop a more visible profile, and meet the expectations of its rapidly expanding customer base.

Pompei A.D. was commissioned to develop a concept along with a cultural program for this flagship store. Pleased with Pompei A.D.’s initial approach, the Mavi team engaged the firm to develop a global marketing strategy as well as a brand management strategy. This included developing Mavi’s magazine print campaign, mailings, innovative trade show booth design, outdoor media and grassroots campaigns, in order to reinforce the brand’s unconventional approach and appeal to its core customer base. ]]> Pompei_A.D. Branding,Case Study,Fashion,Retail,Turkey 2007-01-26 http://www.pompeiad.com/articles/6_138 http://www.pompeiad.com/articles/6_87 New York, NY

The Background
In 1999 Levi Strauss & Co. was looking to strengthen brand loyalty among New York’s artistic community. Pompei A.D. was commissioned to conceive, manage and produce a six-week long Pop-Up experience consisting of art exhibitions and live events in New York City. This Pop-Up experience was among the first of its kind, and has since been adopted by brands like Target and Nike. ]]> Pompei_A.D. Art,Case Study,Pop-up,Portfolio,Retail 2007-01-25 http://www.pompeiad.com/articles/6_87 http://www.pompeiad.com/articles/6_103
The Background
As one of the presidents of the highly successful surfing brand Quicksilver, Shaheen Sadeghi is intimately familiar with the buying power of youth. Sadeghi saw an opportunity to create a destination in Southern California for 18 to 25 year olds that would cater to their social, commercial, and cultural needs. At that time, no other venue was tuned in to the psychographics of savvy young consumers. Sadeghi named his project The LAB, and commissioned Pompei A.D. because of the firm’s cultural insights and community based design strategy. ]]> Pompei_A.D. Case Study,Portfolio 2007-01-23 http://www.pompeiad.com/articles/6_103 http://www.pompeiad.com/articles/6_88
The Background
Pompei A.D. was commissioned by Discovery Channel to develop the concept and design for Discovery flagship destinations that would effectively communicate the Discovery Channel message, “Explore Your World”. The goal in creating the flagships was to bring the Discovery Channel to life by educating, entertaining and empowering people of all ages to engage their curiosity through the use of interactive displays and state-of-the-art products. ]]> Pompei_A.D. Case Study,Retail 2006-12-21 http://www.pompeiad.com/articles/6_88 http://www.pompeiad.com/articles/6_137
The Background
As part of a remarkable initiative to bring the meaning and richness of Tibetan Buddhism to the general public, the Shelley and Donald Rubin Foundation engaged Pompei A.D. to provide creative direction for a new concept and exhibit experience for the Rubin Museum of Art. ]]> Pompei_A.D. Art,Art History,Case Study,Exhibit Design,Portfolio 2006-12-14 http://www.pompeiad.com/articles/6_137